ABOUT PEACHOO+KREJBERG

PEACHOO+KREJBERG IS A FRENCH FASHION BRAND BASED IN PARIS.

OF TWO DISTINCT ORIGINS, DIAMETRICALLY OPPOSED CULTURES YET SIMILAR AESTHETIC VALUES. PEACHOO SINGH AND ROY KREJBERG CREATED THEIR BRAND IN 2004 WHICH IS TODAY SOLD IN DIRECTIONAL STORES WORLDWIDE.

THE PEACHOO+KREJBERG COLLECTIONS ARE ABOUT AN UNDERSTATED, LESS OBVIOUS LUXURY. NOBLE FABRICS AND METICULOUSLY CRAFTED PRODUCTS ARE DISTRESSED OR MANIPULATED TO GET AN ELEMENT OF DELIBERATE IMPERFECTION. THERE IS AN ARCHITECTURAL APPROACH TO THE CONSTRUCTION OF THE CLOTHES WHICH COMBINE TRADITIONAL COUTURE TECHNIQUES AND ARTISANAL CRAFTSMANSHIP WITH SHARP CUTTING.

THE STYLE IS A TENSION BETWEEN ROUGH DARK EMOTION AND POETIC LIGHTNESS. RAW SIMPLICITY VERSUS RICH SOPHISTICATION.

THE INTERPLAY OF CONTRASTING VOLUMES AND PROPORTIONS ARE INTRINSIC TO ALL THEIR COLLECTIONS.